The Best Drugstore Beauty Buys Editors Actually Repurchase
If there’s one thing beauty editors are exceptionally good at, it’s trying things. New launches, buzzy TikTok products, PR samples we didn’t ask for but still test anyway—it’s all part of the job. After eight years as a beauty editor, my bathroom cabinet has seen more turnover than most Sephoras. We test formulas, compare textures, obsess over ingredients, and move on quickly if something doesn’t live up to the hype.
That’s why finishing a product and truly using it down to the last drop is kind of a big deal in this line of work. Repurchasing it? Even bigger. When you’re constantly surrounded by newness, the products that earn a permanent spot in your routine are the ones that work every single time—without drama or needing a luxury price tag to justify their performance.
Drugstore beauty in particular has come a long way. The formulas are smarter, the textures are better, and the results often rival prestige products that cost three times as much. Among my fellow editors, there’s a shared appreciation for drugstore staples that actually work.
Below, you’ll find the drugstore beauty buys that we actually finish and repurchase the second we hit empty. They’re the ones we’d recommend to friends and family even if we weren’t paid to test beauty for a living.
