Bethenny Frankel is no stranger to calling out overpriced beauty products and finding budget-friendly gems that perform just as well as their high-end counterparts. She’s tested countless products, comparing formulas, textures, and finishes to see what actually works—because in her words, "Luxury pricing doesn’t always mean luxury quality."
In one of her TikTok reviews, Bethenny put the e.l.f. Cosmetics Camo Liquid Blush ($7) up against the Rare Beauty Soft Pinch Liquid Blush ($25)—a cult-favorite known for its bold pigment and dewy finish. The result? The $7 e.l.f. blush held its own, delivering impressive color payoff, a natural glow, and a formula that blended beautifully without breaking the bank.
If you're looking to add a gorgeous flush of color to your makeup routine without spending a small fortune, here’s why this affordable find deserves a spot in your beauty bag—plus a few other must-try options that give luxury brands a run for their money.
The $7 Blush That Bethenny Swears By
The e.l.f. Cosmetics Camo Liquid Blush is a true multitasker—a cream-to-powder formula that can be used on cheeks, lips, and even eyes for a seamless, monochromatic look. It’s buildable, easy to blend, and gives skin that soft, natural flush without looking streaky or patchy.
Bethenny’s test proved that this budget-friendly blush delivers rich pigment and long-lasting wear, making it a serious contender against luxury options. It’s creamy but not greasy, blends like a dream, and comes in a range of flattering shades that work across different skin tones.
Whether you’re going for a fresh-faced, no-makeup makeup look or building up color for a more dramatic effect, this stick makes it easy. Plus, at just $7, you can grab a few shades and still spend less than you would on one high-end blush.
Other Budget-Friendly Blushes to Try
If you love the idea of an affordable blush that works, here are a few other Bethenny-approved options to consider:
Milani Baked Blush, $10
A drugstore holy grail, this blush gives luminous, sun-kissed color with a silky, blendable formula. Shades like Luminoso and Berry Amore are fan-favorites for that radiant glow.
NYX Sweet Cheeks Soft Cheek Tint $9
A liquid blush with a lightweight, mousse-like texture that melts into the skin. It delivers long-lasting color without feeling heavy or cakey.
The Bottom Line
Bethenny’s beauty philosophy is all about finding quality without overpaying, and the e.l.f. Camo Liquid Blush proves that affordable doesn’t mean inferior. It delivers gorgeous pigment, easy blending, and versatile wear for a fraction of the cost of high-end alternatives.
So whether you’re new to cream blushes or just looking to save some cash while still looking fabulous, this $7 find is absolutely worth trying. And if you’re feeling adventurous, throw a few of the other drugstore gems into your cart—because great makeup shouldn’t come with a ridiculous price tag. Your wallet (and your face) will thank you.
FAQs:
What is Bethenny Frankel’s favorite budget-friendly blush?
- She swears by the e.l.f. Cosmetics Camo Liquid Blush for its rich pigment, blendability, and affordability.
How does the e.l.f. Camo Liquid Blush compare to Rare Beauty’s blush?
- Bethenny tested both and found that e.l.f.’s $7 blush delivers similar color payoff and blendability at a fraction of the price.
What other drugstore blushes are worth trying?
- Bethenny also recommends Milani Baked Blush and NYX Sweet Cheeks Soft Cheek Tint for affordable, high-quality options.