There are beach towns, and then there’s Avalon. Perched on a stunning stretch of New Jersey’s southern shore, Avalon has long been a summer haven for families and city-dwellers craving a refined yet relaxed coastal escape. Just a quick trip from New York City or Philadelphia, this charming town feels worlds away, with seven miles of pristine beaches, small-town charm, and a sophisticated vibe that keeps you coming back year after year. And at the center of it all? The Icona Avalon Hotel—a luxe beachfront resort where everything you need is at your fingertips.
Exclusive for The List readers: Use code LIST20 when booking direct for special savings on your stay.
Location: A Quick Escape from NYC
One of Avalon’s biggest draws is its convenience. Located about 2.5 hours from New York City, the Icona Avalon Hotel is perfectly positioned for weekend escapes or long summer holidays. Once you arrive, you’ll find yourself steps from Avalon’s seven mile beach, with a complimentary shuttle that takes you downtown to explore shops, cafés, and local gems along Dune Drive.
Rooms: Coastal Chic Comfort
The Icona Avalon offers 159 rooms and suites designed with a serene, beach-inspired aesthetic. Expect whitewashed woods, airy blues, and plenty of natural light. Many rooms come with private balconies overlooking the ocean—perfect for morning coffee or evening cocktails. Families will love the spacious multi-bedroom suites with kitchenettes.
Amenities: Everything You Need, All on Property
This Avalon resort truly caters to guests who want a worry-free stay. Amenities include:
- Heated outdoor pool and hot tub with private cabanas
- Full-service beach staff to set up chairs and umbrellas
- On-site boutique for coastal essentials
- State-of-the-art fitness center
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Seasonal and year-round activities
Dining: From Casual Bites to a Prime Steakhouse
One of the biggest perks of staying at the Icona Avalon is that you don’t need to leave the property (or even the sand) to eat and drink well. The resort and its neighbors offer a full lineup of dining options for every mood:
Avalon Brew Pub
A lively, family-friendly spot with casual bites and local craft brews. It’s the kind of place you can bring the kids for burgers and fries while sampling a rotating list of New Jersey beers.
Avalon Prime Steakhouse
For an elevated night out, the on-site steakhouse sets the scene with perfectly seared prime cuts, indulgent sides, and an impressive wine list. It’s upscale but approachable, making it as perfect for a date night as it is for celebrating with family.
The Sandbar Village
Nothing says summer like sipping a cocktail with your toes in the sand. The Sandbar Village at the Icona Avalon sits right on the dune line, offering frozen drinks, fresh seafood, and live music on select nights. It’s the ultimate “you’re on vacation” vibe.
Windrift Next Door
Right next door to Icona Avalon, the Icona Windrift Hotel offers even more dining options. From their rooftop bar with ocean views to casual indoor dining which offers a piano bar and sushi options. Guests love walking over for a change of pace while still staying within steps of their room.
Who It’s Great For
The Icona Avalon Hotel is especially perfect for:
- Families: Spacious rooms, family-friendly dining, and beach service make vacations seamless.
- Couples: A romantic setting with ocean views and a luxury steakhouse just steps away.
- Groups of Friends: Plenty of dining, poolside lounging, and nearby nightlife options.
Best Time to Visit Avalon, NJ
Summer is the peak season in Avalon—think lively beaches and vibrant downtown energy. But don’t overlook the off-season. In fall and spring, Avalon transforms into a peaceful coastal retreat, with quiet beaches and cozy evenings by the firepits. The Icona Avalon stays open year-round, so you can enjoy Avalon’s charm in every season. Many people rave about the cozy winters down the shore, especially at their sister property, Icona Cape May, which turns into a magical holiday escape.
Why We Love the Icona Avalon
The Icona Avalon Hotel isn’t just a place to stay—it’s a full-service resort that captures the best of Avalon itself: effortless style, family-friendly amenities, and a sense of laid-back luxury. Whether you’re traveling with kids, escaping with your partner, or planning a friends’ getaway, this Avalon beach hotel delivers everything you need for a perfect Jersey Shore escape.
Don’t forget—use code LIST20 when booking direct for 20% off their Best Available Rate. Valid September 1, 2025 – August 30, 2026, terms and conditions apply.*
*Terms & Conditions: This offer provides 20% off our Best Available Rate and is subject to availability. Restrictions may apply during holidays and peak seasons, including blackout dates. Standard deposit and cancellation policies for the Best Available Rate apply. This promotion is valid for new reservations only and cannot be combined with other discounts, packages, or negotiated rates.