Bethenny calls herself an accidental influencer, but her influence is anything but accidental. We see it every day. We hear it in our own voices. Somehow, without even trying, we've become mini versions of her. Honestly, it's a bit wild.
Take her weirdo snacks, for example. No one was thinking about these combos until she started shoving them in her face on camera. Now, the whole team is eating cottage cheese on rice cakes for breakfast like it’s a lifestyle. And jewelry? Don’t even get us started. Bethenny turned finding affordable styles into an art form with Jewelry University, and we’re all enrolled—no sneak peeks, no early access. That’s just how she rolls.
It’s all about being at the level. And when she sets the level? We know exactly what that means. We’re influenced. And we love it.
What The B Team is Loving
From beauty to fashion and all the weirdo snacks in between, see what the team is loving this month.
IT Cosmetics CC Cream
“IT is very serious how incredible this IT Cosmetics CC Cream is. Like wearing a filter IRL, this product does its job to color correct and conceal. Bonus points for how it has SPF 50. You better believe I was under the Bethenny influence on this one.”
— Danielle Tullo La Testa, Brand President
BonBon Swedish Candy
“If there’s one way I love to end the day… it’s with a sour treat! I am a HUGE candy freak and there’s something about how Bethenny describes BonBon Swedish Candy and that feels so accurate, literally makes my mouth water. Obsessed with BonBon because of her.”
— Emily Berman, Creative Content Director
Alo Sherpa Edge Shacket
“When I saw Bethenny post this sherpa jacket on TikTok during an Alo shopping trip in LA, I knew I had to be a part of the polar bear lifestyle. It’s oversized which makes it great for layering and keeps you extremely warm. We live in a city so this is a great jacket to throw on for daycare drop off in the morning and I can easily hide the fact that I’m not wearing a bra yet.”
— Zoë Roscoe, Affiliate Manager
Victoria Emerson Rendezvous Ring
“First of all, I bought the Victoria Emerson ring solely because it was EXTREMELY affordable and using B’s code (BETHENNY35) made it even more of a steal for me! I feel like I’m wearing expensive bougie jewelry, without having to be stressed about spending too much on it. It’s such a good deal and the quality is insane.”
— Mia Espino, Personal and Social Media Assistant
Final Thoughts: Consider Yourself B Influenced
Bethenny’s influence is real, and The B Team is proof. From beauty essentials to fashion must-haves (and yes, even her candy obsession), we’ve been fully converted.
So if you’re looking for the best finds, the most useful products, and things actually worth buying, take it from us—Bethenny sets the level, and we’re all just trying to keep up.
Want more obsessions, finds, and real talk? Follow Bethenny on Instagram, TikTok, and her podcast for more must-have recommendations, unfiltered opinions, and all the things you didn’t know you needed.